التسعير pricing

First: Important factors in international pricing: 

It is important to know the nature of the price structure so we need to know the key factors that influence international pricing policy development and the most important factors are: - costs - behavior of competitors - Market conditions (demand or value) - legislation and laws - other components of the marketing mix - level of technology. Second:

 The relationship of export prices to domestic prices: 

When the company is committed to exporting regularly and continuously, it aims at long-term profit and competitive market position. The company that commits itself to international marketing will face a number of questions, especially the relationship between export prices and domestic prices as follows:- a- the export price is lower than the local price: One of the most important reasons behind this policy is that products may not be known in the external markets than in the domestic markets. External competition may force price reductions.